You can use coupons to sell more wholesale products
by effectively implementing these strategies.
Coupons are great tools that can help you produce
sales, as well as increase your marketing exposure
to current and prospective customers.
Coupons are a great sales tool when it comes to
selling to customers since they can directly
encourage shoppers to purchase your
Coupons are also a great marketing tool
since they can be used to remind current
customers about your fashion store,
as well as notify people who
don't know about your store.
Take a look at these wholesale
product selling strategies that use coupons,
and consider how your fashion
business can benefit from their application.
Wholesale Coupon Strategy #1
Use your coupons to form joint ventures
with other retailers. You would print out
a stack of coupons and visit other retailers
that cater to the same people that you
are trying to sell to. You would then offer to
carry their coupons in your store in exchange for
them displaying your coupons in their store.
This way you would both be sending customers
to each other.
Now this strategy will not appeal
to direct competitors, so you will want to
find retailers and other businesses that
specialize in a different retail segment than
your business does. For example,
if you have a dress boutique you can
exchange coupons with a handbag shop,
a dry cleaner, a shoe store, and other similar
If the other retailers do not have coupons
to exchange with you then they might
not see a reason why they should carry your
coupons. You can offer to design and print
coupons for them, this way they
will have a good reason, and the ability,
to join you in this marketing strategy.
Wholesale Coupon Strategy #2
Have your coupons inserted into a local
newspaper but with a twist. While
newspapers have been carrying
coupons for as long as I can remember,
the coupons generally look
like the other advertisements
that are in the newspaper.
What you want to do is have a
coupon that looks more like
an advertorial. In other words,
your coupon should look like
an article with a strong and
bold headline. This way people will
want to read it and see what your offer is.
For example, if you have a dress boutique
you might want to have a coupon with
an article on how to select the best
dresses for a corporate function.
At the end of the article you would
list your sale offer. Your offer might
be a discount on brand name dresses
or a two for one special.
Wholesale Coupon Strategy #3
Have your coupons delivered directly to
the homes and businesses of potential customers.
You can start out by doing this yourself, or you
can hire someone to distribute them for you.
If you do hire someone make sure that they are
reputable and understand exactly where
your customer base lives and works.
You should ask for references, and find out
if they have done work for the same type of
businesses as yours.
If your fashion business is very generalized then it
might not be as crucial exactly where the coupons
are distributed to.
Remember that people's homes and businesses
are inundated with advertisements so you need
to design your materials so that they are eye catching
and thought provoking. Yes, your marketing materials
need to get people to think about your business, so
don't be afraid to make them thought provoking.
Wholesale Coupon Strategy #4
Team up with other retailers and have your
coupons distributed together. This can save you
on distribution and printing costs, and can make
your coupons stand out since they will be delivered
as a package with other coupons. There are
businesses that send out mailers
so you might want to use their services.
Wholesale Coupon Strategy #5
Your coupons should offer an exclusive benefit.
You want people to hold on to your coupons
since otherwise they might forget about the sale
that you are having. The print should clearly
state that the coupon needs to be brought
in to receive the discount or offer. If you
do not require this then people will discard
the coupon and possibly forget about
Wholesale Coupon Strategy #6
Use brand names in your coupons. With all
of the mass advertising that consumers
are exposed to it's easy to start overlooking generic
offers. But if you sell wholesale brand name products,
and let people know that you do, you will stand out
from all the sellers of generic merchandise.
Think about how more appealing it is
to see an ad for a Tahari dress than
simply an ad for a fashion dress. I am
sure that you would agree with me that
the mental image that a brand name creates
is more powerful than what a private label makes.
Wholesale Coupon Strategy #7
Use pictures of your items. You want people
to see the products that you have, or at least
a picture of one the products that you have, this
way they will be more excited about patronizing
your store. I am sure you are familiar with the
expression that a picture is worth a thousand words.
I definitely agree with that expression.
Since the space is limited utilize the best picture
that conveys the type of products that you
Wholesale Coupon Strategy #8
List the benefits of your offer. So
instead of just stating that you
are having a 50% off sale, explain
how much money someone can potentially
save when they shop at your store.
You also want to list the benefits
that the actual wholesale products
which you are selling have. So for instance
if you sell women's suits you will want to
explain how the suits will give your customers
a professional image while keeping them cool
due to their material. Make sure that you
list benefits that are of interest to your
Wholesale Coupon Strategy #9
Give your coupons to your customers
and ask them to share them with their
relatives and friends. People will support
businesses that they like, and will also
want to let people know about the great deals
that are available. If you found a really amazing
deal on a closeout product I am sure you
would want people that you care about to know.
Your customers will also want to share the
good news with people that they know.
Wholesale Coupon Strategy #10
Offer an incentive in the coupon to encourage
shoppers to bring other people with them.
This way you can multiply the marketing
effect of your material. You can offer
an additional discount or bonus product
when they bring someone with them.
When applied correctly this strategy can
entice shoppers to bring their relatives
and friends with them.
Wholesale Coupon Strategy #11
Use digital coupons. You can have them designed
or design them yourself, and then share them on
Facebook Google Plus. There are also many
websites to which you can submit your coupons to.
Wholesale Coupon Strategy #12
Have an expiration date. You want to motivate
shoppers to take action as soon as possible.
It's only natural that the longer people wait the
more of a chance there is that they will forget
about your deals. At the same time, give them enough
time to act upon your sale. There are many reasonable
reasons why even a super interested customer
might not be able to respond right away so give them
a reasonable time frame. You might even consider
adding that you are willing to extend the expiration
date for valid reasons.
Wholesale Coupon Strategy #13
You can use your picture, this way people enjoy a more
human experience. People also like to do business with
people that they like, so enable people to get to know you
so that they can see what a great person you are.