So it's an early morning and you're thinking
about where you can find the wholesale brand name dresses
that you know your clients would love.
You have seen your competitors carrying
a selection of brand name dresses at
really good prices, and you want to know
how you can do the same.
Or maybe you have heard your customers
expressing their desire to buy
brand name dresses by Tahari, R&M Richards,
and Calvin Klein, but you simply don't know where
to buy them for your store.
Or perhaps your customers are starting to
shop online and your store is missing out on
sales simply because you don't have the brand name
dresses that are widely available online.
So while you know what the solution is,
and that is stocking brand name dresses, you don't
know how to go about locating wholesale
sources for them.
And I do understand that it can be a
very challenging process to find
really good wholesale deals on dresses
by the top brand names.
If it was easy everyone would be doing it.
But don't worry, there are various ways
how you can source brand name dresses
by designers such as Guess, Rampage,
and Jones New York, and it's not as
difficult as you think it is, once you
know how to go about doing it.
For starters, let's understand
one very basic principle about
the wholesale fashion business.
That principle is that fashion wholesalers
want to sell their merchandise as quickly as possible.
I know that might sound obvious but it is
important to know that for one reason.
When you understand that fashion wholesalers
want to avoid holding on to brand name dresses
for too long, you will understand that these
wholesalers are eager and happy to do
business with you.
The reason why dress wholesalers for instance
want to sell their dresses as fast as possible is
because they realize that styles and brands
experience different levels of popularity.
In other words, a wholesale Anne Klein
dress might currently be the hottest retail
seller, but next season it might not be in
demand at all.
So in order to mitigate the risk of
holding unwanted merchandise,
savvy wholesalers are willing to make
deals to sell their fashion inventory.
This knowledge should take away any
hesitancy that you might have in approaching
a fashion vendor.
So how do you find the sources for the
wholesale brand name dresses that you
want to carry in your boutique?
There are many routes to accomplish this.
#1. You can do directly to the brands.
Make a list of the brands that your customers
want dresses from.
For instance, let's say your
customers want Tally Taylor dresses.
You would then search for the contact information
for the corporate office of Tally Taylor. Once you
have that information you would call or email
Tally Taylor directly and set up an appointment
with them. You can then see what dresses they
have available in person, or you can order
through their website.
While this approach is a great option to buy wholesale dresses,
remember that you will be paying the
full wholesale list price for the clothing.
On the other hand you will be able to
specify the exact colors, styles, and sizes
that you would like to order.
If you do use this approach you need to be
extra careful that the wholesale price
that you are paying for the dresses
allows you to still make a profit
when marking up your retail price.
You might be really excited about
being able to buy the latest dress
collection, but you need to make sure
that your customers can afford to
buy it from you as well.
Buying wholesale dresses
directly from a brand is
usually the most expensive option.
#2. You can ask brands to refer you
to wholesalers that they work with.
You might be surprised by this option.
Why would you want to be referred to
a wholesaler when you can buy
directly from the brand?
Well it's a good question, and I will
Often the brand will want you to
buy a certain amount, or a full
range of colors and sizes of a given
model, when you want a different
quantity or selection.
For example, the brand might only fulfill
a wholesale order for Calvin Klein
dresses in 5 colors and 5 different sizes
for a specific model number.
But what if you don't want to purchase
all those colors or sizes, knowing that your
customers don't like certain colors or
use certain sizes?
You would then be better off
buying from a wholesaler
that will allow you to
make your own exact selection,
even if you have to pay a slightly
Once again, you have to do the math
carefully to ensure that your wholesale
cost is not too high compared to
your realistic retail selling price.
#3. Purchase wholesale brand name
dresses from closeout warehouses
and closeout websites.
This is an interesting option that can work
for many dress boutiques, depending
on their customers.
A closeout warehouse or closeout website
will carry brand name dresses
at below wholesale prices.
Yes, if it's a genuine closeout business
then its prices should be below wholesale.
For example, my closeout business,
brand name fashion at below wholesale
How is that possible?
Because the fashion merchandise is
primarily department store overstock,
and overstock from the brands.
In other words, I'll buy overstock from
department stores and from the brands
and wholesale it at below the original
wholesale list price.
Now while this might sound like the best
option, I need to mention the reality
of how this works.
Since the dresses are overstock,
the selection will consist of
an assortment of different
brands, styles, colors, and sizes.
So while a boutique can purchase
a wholesale Nine West dress in my
closeout warehouse for only $19.99,
the selection of styles, colors, and
sizes, will vary depending on the
shipment that I receive.
I believe that the reason why
retailers come from all over the world
to my New York closeout warehouse, or order
online, is because the opportunity
to buy a brand name dress at below wholesale
is rare, and is worth buying an assorted selection
at those prices as compared to
paying the full price for a full run of
And realistically, most retailers don't need
or want every single size in a dress from
0-24 in a single color.
That's why Marshalls has become so popular,
because it carries an assortment of
different merchandise that changes often
at discounted prices.
You can find many closeout businesses
by searching online, by using a
wholesale search engine like
by visiting a wholesale fashion district
like the New York Garment Center.
#4. Visit discount retailers.
Many of my African customers,
whether they are from Nigeria,
Ghana, or elsewhere, visit
discount stores to see what
dresses are on sale.
While this option will not give you
the lowest wholesale prices, you
might find some brand name dresses
heavily discounted. If you think you
can sell those dresses at a profit,
then it might make sense to purchase them,
even though you are purchasing them
from a retailer, as opposed
to a wholesaler.
It's all a matter of
how much you
will pay for the dress.
I think the most important thing to
keep in mind is that at the end
of the day you need to buy
the wholesale brand name dresses
that your customers want to wear.
It's not just the price, style,
brand popularity, and so on
that matter the most.
What matters the most
is the wishes of your customers.
Those wishes ultimately need to
guide your buying decisions.
At the same time I am
a firm believer that you
should take chances and introduce
a dress by a new brand that your
customers might not be familiar with.
If they like the dress you
can make a sale that you
might not have made otherwise.
The next time you are in New York
you are welcome to visit my
dress showroom, have a great day!