The following important tips will show you how to brand your
Whether you focus on brand name apparel, shoes, or on general
branding your business enables you to stand out and be remembered
This is what I have done with my wholesale business,
Here are four things you should keep in mind as you build your
wholesale business brand:
1) Own the "Significant Thing": Dole tried to be
all things to all people spend your time focusing on a single clear
message. Mercedes-Benz owns " Engineering " in the car industry
because it's focused on that singular message for decades.
Have your wholesale and closeout business focus on one specific
niche and serve it well.
This way customers will think of your wholesale business when
looking for the products that you carry.
2) Consistency is key: consistent presentation
will ensure that your customers recognize you. Be consistent in the
use of logos, taglines, visual elements, tone, and ad copy.
Coca-Cola it is one of the most recognized brands in the world
because they haven't changed in decades. Make sure your brochures,
website, Direct mail, and all the other advertising have the same
feel and message.
3) Make your message relevant: know your closeout
customers, know what they care about and how to speak to them.
Make sure what you sell is what they need. Remember the
conversation should always be about your audience, not you.
Depending on the audience, the correct language use is essential.
What one customer calls a church suit, is what another customer
calls a corporate suit.
4) Use a strong offer to motivate: you want
wholesale customers to remember you and you want them to purchase
wholesale products from you. You need to move them to action. A
strong wholesale offer should give them a reason to buy. Make the
wholesale offer clear and appropriate for your brand.
Every time a customer comes in contact with your wholesale closeout
business, they will have either a positive or a negative
experience. Those experiences will add to their perception of your
wholesale closeout business. Those experiences are recalled later
when it's time to make a wholesale purchasing decision. How do you
want your brand to be remembered when the time comes for a prospect
to buy? You need to start building that positive perception today
and do whatever is necessary to maintain it.
Please visit my warehouse to see my wholesale and closeout
or you can order online.