You can use the following 10 strategies
to sell more wholesale dresses. Although some
of these strategies might not be available
to you based on your location, I still believe
that the idea behind them can be applied
by you to create your own sales strategy.
The key is to modify and implement
these wholesale dress selling approaches
so that they make sense to your
With any marketing strategy, you first
need to know your customers. You need to
know where you can find your customers,
what they base their buying decisions on,
and what the most important factors
to them, examples: price, brand, style, etc.
Wholesale Dress Sales Strategy #1
Craigslist is an ideal place to sell
wholesale dresses through. It's free to
create an ad, you can upload pictures,
and you can place as many ads as
you would like. Browsers can also
see what other ads you have posted.
To maximize the number of potential
customers you will want to create
as many ads as possible for the
different wholesale dresses that you
This way a shopper might come across
your ad for a red Nine West dress,
and click one of your ads and end
up purchasing a black Tahari dress
which you also have for sale.
Wholesale Dress Sales Strategy #2
eBay is a fantastic way to position your
wholesale dresses in front of millions
of potential customers. The key to succeeding
with eBay is to use as many descriptive keywords
as possible while using professional level pictures
of your dresses.
Wholesale Dress Sales Strategy #3
Set up your own dress wholesale
dress website. This way you
can have a central place through
which you can market your
fashion, as well as build a
client base as you develop
a good reputation among online
Once you have your own website set
up you can start marketing it through
Google Adwords and Facebook pay per click ads.
I would recommend that you
have a form through which shoppers
can submit their contact information.
This way you can follow up with them
and hopefully continue to sell them more
wholesale dresses in the future.
Wholesale Dress Sales Strategy #4
Post your dress on your Facebook page.
Chances are that your social media posts
are already being seen by hundreds, if not
thousands, of people. You can take
advantage of this great marketing opportunity
by showcasing your dresses on your wall.
When one of your friends "Likes"
one of your posts, their friends will be notified
as well. And if they share your post
on their wall, then their friends will
also see your post in which you
discuss the dresses that you
You want to increase your chances of your
posts going viral by taking fun pictures
and using a catchy or daring fashion description.
Wholesale Dress Sales Strategy #5
Set up a home sales party. You can invite
your friends, coworkers, and relatives over.
This way they will be happy to purchase
brand name dresses from someone
that they know, and you will have the
opportunity to use a soft sales approach
in your dress business.
This approach requires that you
genuinely maintain a fun and positive
atmosphere. People will be attending your
home party primarily for social reasons.
Once they are at your party they
might decide to purchase one of your
brand name dresses, but remember that
they are coming there to enjoy themselves
Wholesale Dress Sales Strategy #6
Set up a fundraising event at a local school or
nonprofit organization. You can sell your
dresses at their premises, or through their
website, or even through a mailing that they
make, in exchange for giving them a percentage
of your sales.
Basically you are asking them to help you
sell your dresses, and in exchange you
will be sharing some of the profits with them.
It's a win-win situation for everyone if done right.
The reason why a fundraising approach can work is
because people like supporting schools and nonprofit
organizations which they care about. You are giving
people an easy way to support the institution, while
at the same time you will be selling your
You can even have the students or members
of the organization sell your dresses in exchange
for prizes. I am sure you have seen many schools
use this approach to raise funds.
Wholesale Dress Sales Strategy #7
Set up a booth at a local flea market.
Flea markets are great places to sell
wholesale dresses, since you can sell them
to shoppers, as well as to other flea market
I have personally sold at flea markets
and was able to both retail and wholesale
merchandise at the same time.
I would recommend that you
buy a few portable racks,
since the presentation of the
dresses will be crucial in a
flea market business. You
want shoppers to see that your
dresses are brand new.
Before becoming a flea market
vendor in any flea market you
will want to visit it as a shopper.
This way you can evaluate the competition
and the customers that shop there.
You want to make sure that there
are flea market shoppers there that
are interested in purchasing dresses.
Wholesale Dress Sales Strategy #8
You can open up your boutique, whether you
do it in a commercial brick and mortar location,
online, or in your garage. If you live on
a busy road you can hang up a sign outside
of your house informing people of
your home based business.
If you do open a boutique make sure
that you have a good wholesale source
for merchandise. You will need to be
able to replenish your fashion inventory
as you sell it, so make sure that you
can always purchase more
wholesale fashion merchandise when you
Wholesale Dress Sales Strategy #9
Run a garage sale. This is a great approach
for you if you are looking to sell wholesale
dresses while holding down a full job or running
You can also hold garage sales on a regular basis
this way people in your neighborhood will become
accustomed to visiting your garage sale to
see what new wholesale products you have available.
Wholesale Dress Sales Strategy #10
You can give your dresses to a consignment shop.
They will sell the clothing that you give them
in exchange for a commission.
You want to find a really busy consignment shop
so that you maximize your chances of
quickly selling the dresses that you
are consigning to them.
When choosing a consignment shop to work
with you are going to want to look
at the other merchandise which they
have for sale. If your dresses are by high
end designers then you will want to select
a shop that already carries designer fashions.
The reason is because you want to ensure that
the shop is already attracting the type of
customers that can be interested in your