YouTube is a real marketing powerhouse.
Long gone are the days when people
visited YouTube exclusively to
watch movie and music videos.
YouTube has become an actual destination
place for business people searching for
As you might know, I have a YouTube channel
where I post videos on the wholesale and
closeout industry. I post informative
videos explaining what the different
categories are in the industry, tips
on how to market and sell merchandise,
and ideas on how to find wholesale sources.
You are welcome to check out my
YouTube channel by visiting this link:
So how do I know that actual business people
are watching my videos, and not just
curious people who stumble upon them?
Because YouTube has a link in your video manager
account called Analytics.
When I check my YouTube
analytics I can see which search terms
people used to arrive at my videos.
And I have seen hundreds of
wholesale and closeout related terms
such as "where to buy wholesale dresses in
New York", and "buying wholesale for Africa".
A search term is the phrase that people
type in to the YouTube and Google search box
that leads them to my videos.
Okay, so I have shown you that
wholesale buyers and sellers are
searching for information and sources
on YouTube. But how can you be sure that there
are actually many people searching on YouTube?
After all, you don't want to put in all that effort
to make videos if only a few people
are conducting searches on the video site.
Well I can personally tell you that my
videos have been watched so far over 400,000
times. And there are other wholesale related
video channels that have received even more
Now before you dismiss 400,000 as a small
number, keep in mind that those views are
targeted. And that's actually my next point.
When you make a YouTube video
you can to use wholesale related terms
in your headline, description, and keyword
section. This way your video can be
shown when someone does a related
So if you are making a video
on selling designer dress pallets
you would need to use variations
of that term in your headline, product
description, and keyword box.
Make sure to only use
keywords that accurately
reflect the content of your
So how can you take advantage of the
second largest search engine in the
Here are 5 strategies that I personally
use that I strongly believe can help
Create videos that focus on displaying your
products. People want to be able to
see what kind of wholesale merchandise you
have, so show it them!
Be yourself. People want to do
business with people that they
like. You need to be friendly
and genuine. If your video
looks like a scripted commercial
then people will respond to it
as if it's a commercial. Keep things real with
Provide your viewers with practical
and useful information. Some people
have asked my why I reveal so
much detailed information. They want
to know why I am willing to share
actual business secrets with my viewers.
And I do understand where their
concerns are coming from. After all,
why potentially give away information
to your competitors?
Well I look at it differently.
The more I do for others, the happier that
I am. I really believe
that if you build up the people
that you interact with, the more
that you personally gain. After all,
we do live in a global community.
So your goal should be to give as
much information as possible
to your viewers. The information
should be so interesting
that your viewers decide to
subscribe to your
channel, and return to watch your next
The name of your website
should be in your title
so that people can easily
visit your website. You
should also have links
to your websites in the
Have a strong call to action.
A call to action is what you
would like your viewers to do
after watching your video.
I have three calls to action
in my videos.
retailers and wholesalers
to visit my warehouse the next time
they are in New York.
b)I ask them to check out
my closeout website.
c)I ask them
to subscribe to my channel.
The reason a call to action is so
important is because the ultimate
purpose of your videos is to
connect with your customers.
You need to explain to your viewers how
you can connect with
You might say something like
visit my closeout fashion website to subscribe
to my email list, or come to
my dress boutique to see
my fashionable below wholesale merchandise.
I would love to see your videos!