If you would like to learn some great wholesale
dress buying negotiation tips
you are in for some interesting tips.
I have used many of these tips
as a buyer, and experienced many
of them as a seller,
and I can tell you that they
can give you powerful results.
If you are a retailer or boutique owner
that focuses on brand name dresses,
it's very easy to forget to negotiate in the
process of making your wholesale purchases.
Remember, wholesalers can only thrive
in business when retailers buy from them.
The reason why wholesale buyers forget
to negotiate is very simple. They simply forget to.
Imagine that after months and months of searching you
finally come across the wholesale dresses
that you have been looking so hard for.
You might be a Nigerian boutique owner
who traveled from Africa to the New York
You know that your customers will love
those dresses and you are already imagining
all the money that you will make when you
sell those brand name dresses.
In that excitement it's reasonable, and even
almost expected, for a buyer to forget to
negotiate the wholesale price that the
dress wholesaler is offering them.
There is also another reason why retailers
often don't attempt to negotiate
wholesale prices. And that reason is because they
don't want to disrupt the relationship with
their wholesale source, especially if it's the first
time that they are doing business with that source.
After all, the dress wholesaler might have many
other boutiques he or she can sell those dresses to.
So it's only reasonable that a buyer might be
reluctant to do anything that might cause
the dress supplier to not want to do business with them.
So let's address both scenarios and see
how you can deal with each one of them.
In the first scenario you simply forget
to ask for a lower wholesale price because
you were so excited about finding the
fashion merchandise that you need.
I think this can happen to all
us. We get so excited about
a great wholesale deal
that we can't wait to
have the merchandise in our
Imagine that you have been
searching for wholesale Guess dresses,
and not only do you find them,
but they are only available in a limited quantity.
But that excitement can easily
lead us to forget to at least
try to get a lower cost for the
products that we are purchasing.
The best way to ensure that this does not
happen to you is by carrying a note in your
wallet reminding you that you need to
If you have a business partner, or
a close friend or relative, ask them
to call you when you reach the
wholesale dress warehouse. This way
you will be reminded to attempt to
obtain a lower price for the merchandise.
Generally, it's always good to
have someone that can give you
good business advice, this
way you stay focused, and remember,
all of your goals.
In the second scenario your reluctance to
negotiate is based on your fear of
losing a connection with the dress
source that you are dealing with.
For example you find a wholesaler
that exclusively represents
Ralph Lauren dresses in your country.
So before I share with you my advice
let's be realistic.
Both the buyer and the seller are interested
in doing business. The buyer needs the dresses,
and the seller needs to sell the dresses.
But this does not mean that the
buyer and seller do not have other alternatives.
I know that at the time
that you are inside the dress showroom
you might believe that you
won't find another wholesale source, but they are out there.
This might not apply in a situation where
the seller is the exclusive source
for the dresses, as it might be
when you are buying a brand directly
from the designer or from an authorized
But generally speaking you need to know
that you can always find other wholesale sources,
if not for those exact dresses, then for other similar
dresses, or completely different dresses that your
customers might also like.
This knowledge should give you the confidence
to negotiate for lower wholesale prices.
The truth is that whether you are dealing with
an exclusive wholesale source, or have found
a hard to find wholesale selection, you can always
The key is to do it by being diplomatic.
The last thing you want to do is cause a breakdown in
communications because of egos.
I think we have all been in situations
where we respond to emotionally
instead of intellectually.
This happens because our emotions
That's why it's important to make your
wholesale requests in a calm and professional
manner, whether you are the seller of buyer
in the situation.
So how should you actually ask for a lower
You can start out by asking for a volume discount.
Even if there is not a standard or offered
volume discount, you can try to get one
by offering to buy more than you regularly do,
or at least more than other people buy.
So if you regularly buy 50 Tahari dresses,
ask if you would receive an additional
discount for buying 60 dresses. As long as
you can sell those extra 10 Tahari dresses you will
come out ahead.
And if you receive a really good wholesale discount
for a large quantity of dresses, you can turn around
and supply those dresses to other retailers.
Another good tip to use is to ask for any
excess or unsold inventory that the wholesaler might have.
Let's say for example you visit a closeout dress warehouse
in New York. You would want to ask the owner of the
warehouse if he or she has any dresses that they
are having a challenging time selling. You should be
able to get a really good deal on those dresses
since the wholesaler will be happy to have found a
buyer for them.
You can also negotiate for lower prices by offering to
buy dresses from a previous season. In this strategy you
would basically buy summer dresses during the winter,
and winter dresses during the summer. Because
you will have to hold the dresses for a few months
you should be able to get a much better price for them.
Make sure that you can afford to store those dresses
if you will have to pay storage for them. If you already have
space, or the cost for extra space is minimal, this might
be a great approach to take. Keep in mind that you
also have to be in a financial position where you
can afford to tie up your money for a few months.
One of my favorite negotiation tips is
based on forming a real relationship
with the wholesaler.
As a dress supplier I can tell you that
I prize having long term relationships with
customers. I know that these customers
will come back to my warehouse, or order online
again, and therefore can count on their business.
You want to demonstrate to your supplier that you
are committed to buying over the long term. This way
your supplier will be that much more motivated
to give you the best possible prices on the dresses
that you are buying.
I hope you enjoyed these tips,
I would love to hear your feedback!