One of the most important things you
can do in the wholesale business is to
establish realistic goals.
You need goals so that you have
a sense of the direction in which you
need to go.
You want to ensure that you
are actually reaching the milestones
that you need in order to succeed.
You want to stay motivated
so that you will consistently strive
to accomplish what you need to do
to become successful.
But it is very important to
ensure that your goals are realistic.
If your goals are not realistic you
will become frustrated if you fail to
accomplish them, and you will likely end
up giving up.
Imagine if your goal was to sell
of closeout merchandise in the next 30 days.
Although you never know, in my opinion
that's an unrealistic goal that will
put undue pressure on you.
And if you don't reach your goals
you will end up losing your drive
But I want you to succeed,
since the more success my customers
have, the more success my closeout
business can experience as well.
So it might make more sense
to have a smaller goal of selling
1,000.00 worth of closeout merchandise
in the next week, and then as you
accomplish that goal you can
set your aim higher with your
One of the best ways to stay motivated
is by experiencing success, whether it's
in the wholesale or retail business.
But how do you
stay motivated when you
haven't yet reached the level of success
that you are striving for?
The answer is by setting easy to achieve
mini goals that can give you a taste
For instance, instead of your goal
being to sell 1,000.00 worth of
brand name dresses by the end
of the week, you can initially set
a goal of selling 1 dress per day.
As you achieve that mini goal
you will feel more empowered
to fulfill your next goal.
The key is to break down your
actual goals into a set of many
Each goal that you accomplish
will help you stay focused
on your mission, since you will
be able to feel the satisfaction of
actually experiencing success.
Your goals need to be
very detailed so that you
can actually plan out
how you are going to make them
If your goal is to find a supplier
of wholesale designer shoes
you will want to write down
the steps that you will
take to find the shoe supplier.
So what kind of goals in the
wholesale business can be
realistic and fulfilling at the same time?
1.- Increasing your sales by 5%.
2.- Each day reaching out to 5 customers that have
bought from you before.
3.- Calling 5 prospective customers each day.
4.- Making a YouTube video to promote your business.
5.- Writing an article that provides information to your
6.- Looking for an additional source of wholesale products.
7.- Rearranging your store or warehouse.
8.- Adding a new wholesale product to your website or store.
9.- Researching a new retail category.
10.- Contacting your current suppliers and exploring a joint venture.
There are literally thousands of mini goals that you
can set up for yourself.
Remember, the key is to break down your
ultimate goal into small steps that are easier
Hopefully once you have taken all those
steps you will have arrived at your destination!