There are numerous success stories you will hear about wholesale
and closeout businesses making money online . The troubling thing
is, there are maybe a tenfold or even a hundredfold of stories
inconsistent to theirs. Many have unsuccessfully launched a
business venture that is internet based but only a handful shall
succeed.

While many wholesale and closeout sellers make money online, the
majority of online entrepreneurs simply give up after spending
countless dollars online.

Is this because of luck? That is even more remote. It takes good
business sense and a lot of help and team effort. Most importantly,
it is the eagerness to succeed and the persistence to learn and the
willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising
your wholesale and closeout products, here are three (3) smart
reasons why you should consider paying for your traffic including
common-sense methods of showing you how to prepare your wholesale
and closeout website.

1. The quickest method for attracting wholesale buyers to your
wholesale website is to pay for your traffic.

Like Neo, traffic is 'The One' . Without traffic, all your efforts
would just go to waste. Every wholesale business needs wholesale
buyers, without them you wouldn't have anyone to sell your closeout
products to. In the Internet world traffic is the walk in customer.
The more traffic you possess the more people you'd be able to sell
your closeout products to.

But similar to any brick and mortar wholesale and closeout business
that's in every corner building or in the mall, not everyone that
goes in will buy. But for those who do come in to browse your
wholesale merchandise, a given percentage will buy your wholesale
products. It is a clear and known fact.

From my experience, 1 to 2 percent of online visitors turn into
customers.

Your sales ratio will depend on your targeted online advertising,
product presentation, and wholesale inventory.

But, how do you get traffic great enough that could make a small
portion of resulting buyers enough to make a fair profit. Many big
companies generate traffic of tens of thousands a day and a measly
1 to 2 percent actually buys, but that small percentage is enough
to supply them with adequate business.

Many of these success stories get their traffic from paying others.
Yes that's right; you have to spend money to make money.
Advertising is the key. The more people who know that your closeout
business exists the more people would of course buy your closeout
products, that's common sense.

While there are numerous ways to get free advertising for your
wholesale business, free advertising doesn't generate the same high
volume of traffic as paid traffic does. Paid advertisements include
such advertising schemes as those offered by Google and Yahoo.

You can also pay wholesale web sites to feature your wholesale
products, or list your wholesale business.

2. In order to take full advantage of the search engines, make sure
that your wholesale site is properly optimized to rank high before
paying for your traffic.

Search engines are the fastest and easiest way for finding what you
need on the internet . Search engines are extremely popular because
they provide an indispensable service to many people. They are free
and easy to use. Because of their popularity, search engines
receive many visitors as well as clicks . With these benefits
in mind, it is easy to see why so many companies would pay to
advertise with search engines.

Remember, if a search engine user specifically is searching for
wholesale dress shoes, and you have an online ad for wholesale
dress shoes, not only will he be inclined to click on the ad, but
he will be a serious prospect for your wholesale lot.

Search engines provide information to the millions of users they
receive each day. They provide relevant links to many wholesale
sites that a user may be looking for. If your wholesale site's link
pops up as one of the top ranked sites on the search results page,
you stand a great chance that the user will click your link and go
to your wholesale site. While search engine optimization is a
cheaper and low cost way to get your wholesale site a high rank,
paying for advertisements will ensure that you will be on the top
ranks.

When you pay for your advertisements, it is like paying for
guaranteed traffic to your site. This may not seem like a good idea
at first, but the benefits of doing so far outweigh the cost in the
long run. When you pay for your traffic, you are guaranteed a
consistent flow of traffic to your site.

You are only charged by the search engines when someone actually
clicks on your ad.

Compare this type of advertising against wholesale newspapers and
magazines, which charge you for simply publishing your ad.

Search engines charge you only when a visitor decides to click on
your ad, which will then instantly take him to your wholesale site.

Depending on good your wholesale site is, and your wholesale
product selection, you can quickly expect to start receiving sales.


3. Find and use tools that will aid you in researching relevant
keywords for your wholesale products so that you don't waste money
on advertising.

Normally, you will be charged with the number of hits a link gets
when your ad is clicked, this is known as pay per click. For some
search engines that offer cost per impression advertising, you will
be charged the number of times your ad shows up when a certain
keyword or keyword phrase is searched. It is imperative that you
have good keyword content in your ad. There are many tools on the
Internet which can aid you in using the right keywords at the right
moment in time.

All the money you spend in paying for your traffic will not be for
nothing. You will get an impressive boost in traffic which will
also result in a great boost in your sales figures.

Please visit my warehouse to see my wholesale and closeout
products,
or you can order online.