Have you considered selling
wholesale dresses on eBay?
eBay has an immense international
customer reach that makes it ideal
for the selling of wholesale dresses.
What makes eBay such an attractive
marketplace is that the customer traffic
is already there, meaning that you don't
have to spend money on advertising
in an attempt to attract shoppers.
And yes, the auction giant can work
wonders whether you are selling to
retailers or directly to consumers.
Now while there are
millions of people
looking for all kinds of products,
including clothing, that does not mean that
you can simply put
up a brand name Calvin Klein dress
for auction and expect that millions
of people will see your listing.
Before we even proceed
you have to understand that you
will need to have merchandise
that people are looking for,
or products that can fit the
need for which people are
already searching for.
So with the example of dresses,
you can either focus on designers
that people are familiar with,
or describe what you
have for sale so that it
catches the attention of shoppers.
For example, you can explain how
your dress is perfect for the prom season.
This way you will have the opportunity
to have your dress seen by a girl
who is getting ready to attend her
But the best part is that if done
right you can literally sell
over a million dollars of wholesale
clothes on the e-commerce
You can search online and
read all the stories
of successful eBay business
people who started out from a
To succeed you still will have to master a few
eBay marketing strategies
to maximize the number of
prospective customers that
will see your dress auctions.
And it's important to make it clear
that while eBay is known as the
world's largest online auction website,
you can also place a buy it now price
for your dresses, so you are not just
limited to the auction format.
And you can also set up an eBay
dress store, this way people who
see your listings can also
visit your store and see what
other designer dresses you have available
People who find your
eBay dress store can also visit your
auction listings, so you can gain traffic
to both your auction and store listings
from each other.
A really big advantage of starting an
eBay store for your dresses is that
the store can show up in the organic
search engine results. In other words,
let's your store is called New York Wholesale
Dresses. If someone searches for
a variation of that phrase they might
see your eBay shop in the search engine
As you grow your online business
I would recommend that you
add complimentary items
that will appeal to the customers
that are already responding to your
So let's focus on the actual process of
selling dresses on eBay. But before
we go on you need to check out the
various fees and current eBay policies,
since they can change at any time.
For starters, there are two main
elements that you need to be proficient
at in order to maximize your eBay sales.
If you are not proficient at either of these
you can hire someone or contract the
work out. There are many service
providers that help eBay sellers grow and
run their businesses.
These two important elements are
content writing and photography.
Content writing is the process of professionally writing
an exciting description that draws eBay shoppers
to your listings, and motivates these shoppers
to place a bid, use the buy it now option, or send you a
Photography is the process of taking professional
looking pictures which highlight the beautiful
fashion of your dresses, which in turn
will encourage shoppers to want to
Let's first go over some tips for content writing.
You are going to want an exciting and vibrant
description that lists the benefits of the
dresses that you are listing. If your dresses
are suitable for office jobs, then you need to
make this clear. If your dresses are
perfect for outdoor sporting events, you
need to express this. The more extensively
you describe your dresses, the more
people will be interested in them.
You also want to write a keyword rich
fashion description. Remember, you
want your dresses to appeal
to people, and their fashion appeal
You also want to use as many keywords
as possible to help your
eBay auctions appear towards the top of the
search results when someone searches
for dresses on the auction website.
If you feel that your dresses would appeal to
a very specific market that might be
willing to bid or pay more for them, then
you need to a description that will draw the
attention of this market.
Now let's discuss photography.
When taking pictures of your dresses
it's important to remember that
the background is really important.
People are going to make a decision
based on the entire picture, because
they are trying to appraise you as a
seller, and are not just making their
buying decision based on the item
in your listing.
Think of the difference
between seeing a
$1,000 gown pictured
on a table, as compared
to elegantly displayed on a mannequin.
This is why professional photographers
either use a screen as a background or
take a great deal of care in making
sure that the background matches the
image that the seller wants to have
for her business and for her products.
You might want to consider taking a picture
of the dress while someone is wearing it,
this way you can show people a relataeble
image, or you can use a professional model
if you prefer.
If you cannot afford to hire a model
from a modeling agency, you
can contact fashion schools
and see if they can refer an
aspiring model to you.
It's very important that your picture
clearly shows any details which might
be of importance to a shopper. If the
garment has a unique belt, zipper,
or bead pattern, you want people
This will help you maximize sales and
One important thing to mention is
that selling on eBay can be very time intensive,
from answering inquiries, to processing orders,
to taking care of returns, and so on.
If you do not have the time to personally
run an eBay business, you can hire
someone to do it for you.
In the event that this option is not feasible
or practical for you, you can find an eBay seller
that will sell your wholesale merchandise
for you in exchange for a commission,
which will be a percentage of the final sales
You should shop around, as well as negotiate
the sales commission, but remember
that it can be worthwhile to pay a
higher commission to an experienced
eBay seller with a high feedback rating.
Since the seller has a great deal of experience,
and customers trust her because of her
high feedback, she might be
able to get you a higher price for your
clothes than another seller might be
Like any business, it can seem
overwhelming initially, but you
just need to take the first step
like thousands of other online entrepreneurs
have done before you!