The fashion industry is a big business and with the increasing trend of people buying online, it makes perfect sense to try to get in on the market. Maybe even try to be the next Coco Chanel or Stella McCartney by selling your own designs. At the same time, who wouldn’t want to sell their clothes next to name brands like Levi’s, Calvin Klein and Puma? It seems like an opportunity just waiting to be a success story and that is exactly what you can do by selling clothes on Amazon.
Maybe you only thought of Amazon as a place to buy and sell books, but today they have expanded into numerous of categories including clothing. No longer is Amazon the site to get the latest trends in books but it is a site to get pretty much everything and therefore you it would make logical sense that you could sell almost anything on their site. If you are one of the many people who think that, you are both right and wrong, especially when it comes to selling clothes on Amazon.
Selling wholesale clothes on Amazon is not necessarily one of the easiest things that you can do. There are certain requirements, options and fees that are necessary before you can even begin. Therefore it is also important to look at these requirements, options and fees before you begin snapping pictures and pricing your items thinking you are going to make lots of money selling clothes on Amazon. In order to do this I have created a checklist for you to go through in order to decide if this is the route for you.
• Special Approval - You first of all will need special approval in order to sell clothes on Amazon. To get this approval it means that you will have to meet certain criteria including the willingness to a pay a monthly fee of $39.99. Instant approval can be obtain just by answering a few multiple choice questions, telling them about yourself and your intentions in applying. If this seems like an invasion on your privacy, it’s actually not. Amazon is just making sure that you are directly purchasing from the manufacturer or that you are the brand owner.
For instance, if you want to sell wholesale Nine West dresses, you will have to have an invoice from Nine West that demonstrates that you purchased the dresses from the brand.
You might also decide to become a representative for the brand, in which case you would be the authorized seller for that brand.
For example, you can approach a brand such as R&M Richards and offer to list their items on Amazon on their behalf.
Ideally you would find a designer that does not yet have a strong online presence, since most established brands are already selling their merchandise online.
• Photos - Now you’ve been approved and just like any other online site, you will want photos taken of the clothing you are about to sell. These photos may or may not already be taken. Typically Amazon will ask for photos during the approval process but you need to make sure they have a solid white background and no other objects can be in the picture. Only the item being sold. The only exception to this, is if the clothing is on a model.
• Spreadsheet - One of the final things you will have to do before selling clothing on Amazon is to fill out a very complicated spreadsheet. This spreadsheet requires you to put a descriptive item about your clothing. Descriptive items include color, brand name, and whether it is a shirt or a pair of pants. This spreadsheet will allow the computer to be able to place the product you are selling into the right category for sale purposes.
• Shipping - After you have done all of that and you get your first sale, you are then asked to ship the product within two days. If you need more time than that, you will need to ask for it ahead of time. However the good thing about Amazon is that they have their own shipping service. It’s your choice. You may find shipping it yourself to be easier and more convenient, but you don’t know unless you try it, therefore I suggest you try their shipping service at least once.
If you are willing to sell wholesale clothes on Amazon, after going through all of those steps, you maybe able to make some money. It does seem like a lot of hurdles to go through and you have to remember the monthly fee, which unfortunately doesn’t make it useful for the person who is only selling one item, but as a small business who is selling an assortment of clothing, selling clothing on Amazon could be very beneficial.
The advantages to selling clothes on Amazon includes having your own product next to some name brand articles like Levi’s and Calvin Klein. This could be seen as a highlight especially if you are a small business owner with your own brand of clothing. Plus when you use Amazon, any shipping or gift wrap charges are paid by the buyer. At the same time many of these extra fees and concerns can be left to Amazon for them to worry.
You would think many of these advantages would cost you more than the $39.99 a month required when you sign up, but it’s not. A referral fee percentage is calculated into the cost of the clothing and is paid for by the buyer. All of these fees have been put into the cost, so that many of the other worries or concerns you may have when you run a business online, are taken care of.
Therefore the choice is up to you. You can take your business online with Amazon and have them sell your clothing or you can continue to explore other sites that do the same thing. The thing to think about is that Amazon does offer a good channel for sales exposure and is already well know to many people. At the same time you will be able to overcome many technical listing hurdles that you might not be use to.
As a business person, these can be huge advantages. It’s up to you to weigh the profit margins out and to decide whether it is worth it. There are many other sites, but not many offer the same advantages of Amazon. Selling clothes on Amazon is one way to go and especially good if you are that small business owner trying to get ahead, but as for the person trying to sell one wedding dress or a pair of pants, there is always eBay.
I would strongly recommend that you only focus on overstock clothing, and not on store returns. Store returns can have damages, and while so can overstock, the percentage of damages is substantially higher in the returns category.