One of the keys to being a successful wholesale closeout
entrepreneur is choosing a niche. One of the challenges of the
wholesale closeout business is its expansive reach and versatile
nature. As the old joke goes, the best thing about business is
that you can do virtually anything, the worst thing about business
is that you can do virtually anything.
A niche goes beyond just a clothing category. For instance, if you
select women's clothing, a true niche would be serving the
corporate and office market within the women's clothing category.
For instance, I carry women's designer suits geared towards the
corporate and religious environment.
Wholesale Women's Suits:
Pick a starting point that you're interested in and stick with it
until you are successful or you have established that your idea is
not as profitable as you originally thought.
Okay, when you begin to market your wholesale closeout products,
where do you start? You know you don't want to compete with some of
the large established wholesalers and retailers. However there are
great opportunities for small and nimble operators.
Analyze what you are selling or what you want to sell. It should be
in an area that you know a lot about or want of learn about. It
may have wide appeal, but think of those it appeals to most. For
example, does your product appeal to bankers? That's a pretty wide
market. Narrow it down. Who is most likely to be interested, office
workers or outside sales people? From there you might want or need
to narrow it even further. For example, your product might appeal
to bankers of a certain age, or bankers who favor a certain kind of
line of work or even a particular financial market.
After narrowing it down as far as you can, think of appropriate
keywords that define your customers. Check with Google to see how
many sites come up using these keywords. Next use a site that
tracks keyword usage (such as Word Tracker or Overture) to see if
there are plenty of users looking for that information. If there
are enough potential customers and the competition is low, you may
have found your niche.
After you have chosen your niche, try to use it in your marketing
materials and in your business name. This can help your wholesale
closeout business stand out. Another tool for choosing a niche is
to study the competition and find out how to make your wholesale
closeout business unique.