I've been using article marketing for the last 5 years to publicize
my wholesale business, http://www.closeoutexplosion.com and to
promote a wholesale directory, http://www.wholesalequest.com
Writing articles both attracts new customers, and builds a good
relationship with existing clients.
To all writers and non-writers out there, now is the time to start
digging up those creative writing skills back.
With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and most
effective techniques in getting targeted wholesale buyers to your
wholesale sites and converting them into buyers. This is why
article writing, submissions and publications are also getting
Magazines and newspapers use articles to generate interest on
specific topics for advertisers.
Online article writing serves the same purpose, since if you write
an article on the wholesale and closeout business, you will attract
people that interested in the wholesale and closeout business.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this is
invaluable in getting the contents more exposure, which is only
half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to
In article writing, there are three key benefits why you are
promoting them; branding, lead generation and promotion, which are
all part of your optimization efforts.
But there is only one reason why you write an article, and that is
to inform your audience. If the article is not focused on this
primary and most important purpose, it will fail to achieve the
three promotion benefits because no one will be interested in
You need to figure out first how to get people to read what is in
your article, then make them click on your resource box. You can
achieve this by producing better contents.
The more interesting your article is, the more likely a reader will
visit your site.
If your article is simply an attempt to sell your wholesale closeout
products, it won't work. But if your article encourages people to
find out more about your business, then you might see a surge of
visitors to your wholesale website or closeout warehouse.
If the reader is impressed with the information you have given him,
he will see you as an authority figure in the wholesale business,
and will be interested in conducting business with you.
2. Failing to maximize the promotional opportunities of article
You may know already that your articles can help you generate
additional links back to your site. But do you know that you can
get more visitors and better search engine results from those same
Mention keywords at strategic places. Just be sure not to overdo
them. Some are even using anchor texts
which is also an effective method. But it is important to know that
majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part
of doing well in your article marketing is getting picked up by
publishers with a large number of audiences and gaining the ability
of leveraging other brands because of the quality of your work.
Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are
other factors that can turn your article marketing efforts into an
opportunity that can boost your earnings. Not just increase the
number of visitors to your site.
Start out with a plan and see to it that your article will serve
the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all
that is you wanted is links back to your site. And any visitors it
can generate are fine.
Guess what? Not all article banks and directories are going to
accept your content automatically. Oftentimes, they have some
guidelines and specifications on the articles that they are
You can double the number of sites you can submit to by writing
articles that the directories want to share with other people. All
it takes is one publisher with a hundred thousand readers to
increase your potential audience overnight.
Write the articles that publishers want in their publications if
you want your article marketing to work the most effective way for
you. This also means you have to obey the standard guidelines,
spell checks, researching on a good topic and even hiring a writer
to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You
can start getting a little exposure from increased links back but
on a very basic level. Or enjoy massive exposure from a little
extra time making quality contents.
It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same
level of exposure as highly-targeted content ones geared on a
narrow group of people.
Learn the difference between these two and it will surely help you
know what kinds of articles to write and to submit.
For instance, if you are looking to attract eBay shoppers to your
eBay listings, you can write an article teaching people how to
shop on eBay, and then submitting your article to online
When a person searching for information on eBay comes across your
article, he will then visit your site or listings, based on the
directions you give her.
At the end of every article you should list your web site, the
address of your wholesale business, phone number, and email address, this way a reader
can contact you directly and buy your
Ideally try to have your articles published
on websites and search engines that
are geared towards wholesale and closeout buyers.
Please visit my warehouse to see my wholesale and closeout
or you can order online.