One of the most effective methods for retailing merchandise is
through brochures.

Brochures can be used to showcase an array of different wholesale
products from, or you can pick an
individual wholesale product and make a brochure just for that
specific item.

For example, how about making a brochure for designer dresses and
distributing it in your community or workplace?

You can see my selection of wholesale designer dresses at:

You can easily print brochures that feature your clothing, shoes,
handbags, or any of your products, and distribute your products to
current and potential retail customers.

This method can also work for wholesalers and exporters.

Brochure printing can be easy if you first identify your needs and
have a clear sense of your budget.  Whether it is for is a product
listing, a trade show handout, a data sheet, or another
application, brochures are a great promotional tool.

Start with a layout that includes the text and images you will need
to convey your message. Then choose the type of printing that best
suits your brochure. Brochures are typically printed in more than
one color.

There are two basic choices in printing: offset printing and laser
or digital printing. Both printing processes are capable of
producing large quantities of high-quality documents. Most high
quality, full-color commercial printing is done on offset presses
using the four-color process. Offset printing is a process whereby
ink is spread on a metal plate with etched images, is transferred
to an intermediary surface, and is then applied to paper by
pressing the paper against the intermediary surface.   Although
set-up costs can be relatively high, the actual printing is
generally inexpensive.

Laser or digital printing uses a laser beam to produce an image;
this is also the way copy machines work. Offset printing usually
produces clearer, crisper type and higher resolution images than
laser or digital printing. However, smaller printing jobs can be
done on a small low-volume laser or inkjet printer, or at a copy
store, thereby eliminating set-up fees and some shipping costs.

Choosing paper is another very important aspect of brochure
printing. Most printers will recommend a heavyweight, coated, or
glossy paper to achieve a more vibrant, upscale look.

The folding of your brochure is another key consideration. Basic
folding options include: the half fold or single fold, the tri fold
(the left and right flaps open), and the "Z" fold (which opens up
like an accordion). Almost all printers will give you a greater
discount the more you print.

Brochure printing can be easy and fun and allow for a good deal of
self-expression, so go ahead, what are you waiting for?   Print
that brochure.