When it comes to purchasing brand name and designer products

I like to purchase them directly from the brands, by the pallet from

department stores, and from showrooms.

This way I can be assured that the closeout merchandise

that I purchase is all legitimate.

If you are considering purchasing branded items

from a third party you need to make sure that you

are purchasing genuine items.

Although it can sometimes be challenging to determine if wholesale merchandise is authentic, there

are some steps that you can take better determine the authenticity of

any wholesale or closeout products that you are considering purchasing.

Discussed below are some of the ways to identify genuine products.

These suggestions are only guidelines, if you are unsure about the

veracity of any item you can and should contact the brand owner


Button stitches
All cloth-branding companies apply their names on the buttons of their products to identify

themselves with the commodity. If the name of the branding company is not

indented on the buttons, the product is a counterfeit and the buyers should distance themselves from such commodities.

Many branding company for clothes have logos attached to their commodity for authenticity purposes.

The buyer should check for the logo at all times. If the logo is absent or is put on a

different position they should reject the product. The logo should be perfect with every feature in it.

Anything not well put should raise a bell. The Armani brand logo should have the initials on the logo and if not the product is not authentic.

Mixture quality
Clothes are made of materials such as cotton, silk and polyester. If the tag of the product

says it is made with 100% cotton, the cloth should display the softness and tenderness that

comes with it. If not the buyer must reject the commodity immediately.

Thread stitching
The buyer should look at the thread and how it stitches the cloth. Original and

authentic products should not have running ends or any other defect. Counterfeit products are poor

in quality and this can be noted easily by the stitching done.

Real leather has an irregular structure and a leather scent which is subtle unlike counterfeit leather which will have a

consistent and regular structure and have a strong chemical smell. Buyers should watch out while purchasing

original leather products to avoid overpaying for some cheap replicas.

The buyer should ensure the spelling on the tag and the language used is correct.

A good example is the Louis Vuitton brand name. If the product’s tag or label is written as

Louis Vuiton (with a single t’) the item is a fake. They should also be alarmed by comments

like 100% genuine. Authentic goods market themselves by their quality not by comments indented on them.

The zippers should be of the same colour everywhere, move smoothly and

should feel heavy. This should be the case for all original products with zippers.


Although there can be legitimate reasons why a designer or brand name product is priced low,

generally speaking most retailers will have to charge comparable prices for authentic merchandise.

The exception being if the merchandise is from a previous season,

slightly irregular, being sold in an auction, or by a wholesale or closeout warehouse.

For instance, most of my merchandise is overstock which is how

I am able to sell it at below wholesale prices.

You should always ask the seller where and how they purchased their merchandise.

An honest seller will be happy to tell you since he most likely

has a source that he has a good working relationship with.

To be clear, the seller might not tell you the name of his source,

but he should be willing to tell you what type of a source he is procurring his merchandise from.