How to sell books on Amazon

Amazon’s story begins in 1994 in a garage, where the American entrepreneur Jeffrey Bezos started up with a simple set of a computer and a server. Next he rented a small room and it became the first headquarter for the startup. The project was further developed by talented programmers in the Silicon Valley.

The first investors that supported Amazon’s idea were Bezos’ mother and step-father- they invested 300 thousand dollars in the project and bought their son a car. The first orders from the online store followed in the summer of 1995.

Amazon today

Amazon thoroughly develops their marketing campaigns, adjusting to the changing market. The company has a strong focus on the online communication, business partnerships (e.g., with the companies like Target, Sears Canada, Bebe Stores, Timex Corporation and Marks & Spencer), constant work on the good quality of their products. The company does also some additional services such as Fulfillment By Amazon (FBA, e-commerce). More importantly, Amazon’s biggest aim is to outperform the market; today the company's marketing ideas are borrowed by many followers around the world.

Amazing development

Amazon is actively using Google AdWords. The company does not rely on the big banners; instead it uses contextual ads, resulting in millions of visitors in the online store.

One of the main activities of the company is Amazon Kindle- an e-book app, released under the brand name of the company. According to the management, its advertising did not cost a penny: all was made by the customers’ reviews.

Selling on Amazon

· On Amazon, you can sell your stuff, as an independent seller or even as a private user with second-hand goods

· You can also publish books, articles or any text that you want

· Your first sale is always free

Private sales

The most basic version to start as a seller on Amazon is to become an individual seller. All you need to join Amazon is to give your credit card details and a telephone number.

Selling things at Amazon as an individual is free. You will only be charged a fee when you sell something.

The seller (Amazon only acts as an intermediary) should not be registered as a trader and they are not eligible to taxation- just like selling between individuals- for example when you place an ad in the newspaper or on the web.


Selling e-books

You can make money with Amazon by selling your works in a digital format.

You cannot just sell books that you have written yourself, but also you can trade research, essays, short stories, manuals, practically ... whatever you want! Posting is free, so you can do it without any restrictions or limitations.

Also, you have the opportunity to offer e-books for free. This can be a good way to promote yourself, if you plan to make a living as a writer.

Texts sold on Amazon are carried by Kindle Direct Publishing service (KDP). From your Amazon account, you need to upload your work in an e-book format, supported by Kindle Store. Users can download the Kindle program or free applications for Android smartphones and tablets, iOS, PC snd Mac computers.

When you register you get Kindle tools and tutorials to convert your e-book texts. There are a few basic rules, such as adding a cover or content. But this process is simple.


After publishing your text, Amazon is responsible for the promotion of the book, but you are eligible to fees for that. You will receive 70% of the sale price of the book if its cost is between 2.7 and 10.20 dollars. Everything outside of this range, will bring you only 35% from the sales. This is to encourage prices below 10 dollars.

Selling printed books

You can also sell books with a printing option through a service called CreateSpace.

If you are a dedicated professional, then you should visit the Kindle writing community and sign up at on Author Central, where you can create an author’s bookmark- that will be your introduction to the potential buyers on Amazon.

There is an option called KDP Select, by which you allow your book to be provided in libraries. In exchange, you get a payout from the Global Fund.

Remember that the sale of e-books is considered a professional activity and it is a subject of taxation and other obligations according to the US laws. If you have made a large sum of money, then you would have to register as a self-employed individual.

Advantage Amazon

This option is designed for publishers, record labels, recording studios, writers and other content owners. This app sells new products by your company- there are no individual sellers or resellers (for example libraries). Amazon stores your products and sells them as if they own them. In addition, Amazon Advantage works similarly to Pro Seller's, although there is no monthly fee, but a single annual fee of approximately 32 dollars.


If you have a significant amount of sales or your products are very profitable, Amazon offers you the opportunity to fully integrate into its infrastructure.

When you activate the logistics option as an Amazon seller on your account, you can reserve a place at Amazon warehouses for your articles without the requirement of a minimum inventory. 

From here, your books will be treated as if they were from the Amazon company itself. They are being carefully packed and shipped by Amazon and you can enjoy with their free postal services with Amazon Prime. You can even add gift packaging options and customized messages. The company also handles customer’s service in the language of the buyer-and you do need to pay any extra money for that.

As you can see, Amazon presents many alternatives to their users. The company gives you their huge infrastructure and its millions of customers at your service. The key is to analyze the product you are selling, calculate commissions, and check if you will get profitable. In most cases, rates are free, as long as you do not sell, so you have nothing to lose by trying. The results may surprise you!

 I personally have a few books for sale on Amazon, including the Guide For Penny Stock Investing and The Truth About eBay.

Many authors sell their books and eBooks through the site for the royalties that they can earn, while others do it solely for the leads which they can generate for their businesses.

For example, if you have a wholesale dress business in Africa, you might consider writing a book on selling dresses in Africa. When a customer reads your book and sees that you are actually a wholesale supplier of dresses, the reader can contact you and then become a customer.

It's for that reason why many Kindle authors give away their books for free, or for a very low price.

They are interested in making contacts that can turn into customers for the other products that they are selling.

In addition, sellers will offer books on Amazon for a penny so that they can generate positive feedback which in turn can help them increase sales for their other products that they have listed online.

​​​​​​​Some of the best places to buy books for what essentially are below wholesale prices include libraries, thrift stores, garage sales, estate sales, and book remainder dealers.