You can import wholesale dresses by connecting to foreign
manufacturers and designers. If your local market is saturated with
the same wholesale dresses, in other words every boutique is
selling pretty much the same clothing, you will want to start
importing merchandise from other countries. Or you might want to
simply follow this route simply to make your store unique by
developing a reputation for carrying foreign designers. Before you
start placing orders you would want to test out the local market by
showing your customers pictures of the actual dresses, and if
possible, show them samples of what you are planning on selling.
If the brands you will be bringing in to your shop are internationally
known it will help your sales a great deal. But remember that the
styles are important, since you do not want to be in a situation
where even though you might have a beautiful selection, the styles
are too conservative or flashy for your customer base. The
following tips can be used to starting importing dresses for your
You also need to make sure that the
importer is supplying you with authentic
If you are buying brand name dresses
from a factory you will need a
release letter from the brand.
Just because a factory in China makes
Ralph Lauren dresses for Ralph Lauren,
and therefore the dresses are authentic,
does not mean that the factory has
permission to supply you with these dresses.
Use wholesale distributors that specialize in exporting brand name
dresses.You can then contact the supplier directly and obtain
sample pictures and descriptions of their inventory. Find out if
the vendor has customers in your country, since that will be a good
sign if their clothing will be popular with your shoppers. You
should work with a dress wholesaler who has repeat customers in
your country, since he will be familiar with the type of apparel
that is in demand in your area. His expertise can be quite valuable
especially if you are not there to pick the clothing in person.
For instance, my business Closeout Explosion, has
exported wholesale fashion to retailers
in many countries, including in Nigeria, Trinidad,
Jamaica, Japan, and France.
Visit the dress showroom in person. The advantage of flying in and
seeing the merchandise for yourself, is that you can select the
actual items that you want, giving yourself a much better chance of
You can even take a list with you of your customers and match the
dresses in the warehouse to the style and size requirements of the
women who buy in your boutique.
There are some amazing dress showrooms in the
New York Fashion district!
Contact freight forwarders that specialize in international
shipping. Their shipping rates will be substantially lower than
UPS, Fed Ex, DHL, and the post office, especially if they focus on
your country or region. For example, freight forwarders such as
Schenker, Express Air Freight, and Tropical Shipping all offer
international shipping at reduced rates. Because the cost to ship
clothes can represent a significant expense, the savings as a
result of utilizing the services of a discount shipper can be great.