If you are selling wholesale products which you purchased from my
site, http://www.closeoutexplosion.com, or are promoting other
products, you will want to advertise.
To receive the best advertising rates possible, you will want to
master the following tips.
Have you noticed that some people seem to always get the best
deals? Yeah, you pay full price and think you did OK until they
show up with the same thing, only they paid several hundred
dollars less. How do they do it? They're not afraid to ask for an
Always ask the advertising representative for an extra discount, if
a discount is not available, ask for a bonus such as a better
placement, or an extra color.
You would be surprised at some of the great advertising deals you
can obtain when you negotiate with print and online publications.
Bigger is always better...or is it? When it comes to advertising,
don't be surprised if some of your short ads meet with more success
than larger more expensive ads. Trimming down on the size and cost
of advertising doesn't mean you'll be trimming the results!
3. Exploit the Freebies
What's the difference between advertising and publicity? ...who's
doing the talking. Yeah, when you sell yourself, it's advertising.
When someone else is selling you, it's publicity...and it generates
credibility and interest that you don't want to miss out on.
Think about the different ways you can get your closeout business
in the spotlight. Do you have some news... write a press release?
Write some "how to" articles with a short byline at the end and
release them to ezines, magazines, newspapers, and other
publishers. Why not promote the product of a non-competitor in
return for them promoting yours...think of the totally different
market they affect!
Yep, there are a lot of ways out there to get free advertisement
that will benefit your wholesale business. Of course you won't be
able to rely solely on the freebies, but hey, you can get a little
extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it.
Hey, I'm not talking about cutting prices even more...you've still
got to make a profit. You can make the deal sweeter just by
increasing the readers knowledge of the value of the product, or
adding bonuses that are perceived as valuable, but cost you little.
Remember that if your ad seems to be too good to be true, wholesale
buyers will be skeptical.
If your closeout offer is truly amazing, you need to explain to
prospects how your offer is possible.
Explain if you received an end of the season buy, or if you
received a great deal because the color isn't the most popular one.
By explaining the reason why your closeout deals are priced so low,
you will be able to show closeout buyers that your offer is for
Motivate buyers with an expiration date. Yeah, an open ended offer
encourages procrastination...which leads ...yep, nowhere. When the
customer knows he has until Sunday to purchase an item he'll pay
more for on Monday, he'll make it a priority to head for your
store, warehouse, or eBay listing.
Make sure you do give your customers enough time to respond to your
offer, the right amount of time is usually at least 3 business days.
If you give them too much time to take action, they will postpone
the decision, and then forget your offer.
Advertising doesn't have to wipe out your bank account to be
effective. When you learn to negotiate, know when smaller ads are
as effective as large ads, ask for discounts, and create an
irresistible offer, you're on your way to skyrocketing profit
Please visit my warehouse to see my wholesale and closeout
or you can order online.