The market for wholesale clothing for kids
has two major advantages over the
market for wholesale clothing for adults.
Kids are always growing, so parents
need to replace the clothing on a
more frequent basis for their kids
than for themselves, and parents
are more likely to spend money
on their kids before they will
And while this is not distinct
to the kids clothing segment,
it's important to keep in
mind that parents have a
preference for brand name apparel.
In my closeout company,
Closeout Explosion, I have
seen a preference among
customers for brands such
as Ralph Lauren, Tommy Hilfiger,
Nike, Adidas, Guess, Disney,
among other internationally recognizable
Parents understand that the
quality of brand name apparel
is pretty high, and therefore
are willing to spend more
money on it than on generic
And in addition to the quality
advantage of branded clothes,
there is also the image appeal
of wearing clothes by popular
One of the best ways to profit
from the demand for wholesale kids
clothing is by becoming a distributor.
While selling directly to a customer
can be a great way to make money,
supplying to the stores
that deal with the customer
can also be a great way to make
A distributor essentially distributes
wholesale merchandise to sellers,
whether they are other wholesalers,
retailers, eBay sellers, Amazon sellers,
flea market vendors, exporters, or
There are even distributors
that specialize in supplying
children's clothes to
and to non profit organizations.
Think of the last time you
walked into a kids boutique,
or browsed through the kids
apparel listings on eBay.
All of those clothes had to
be supplied to the brick
and mortar and online sellers.
Sellers that focus on children's clothing
need a constant supply of wholesale apparel,
which is where the distributor comes in.
I can tell you from my
personal experience that
it is more difficult to source
brand name kids clothes
than it is to source
brand name adult clothes.
If you want to confirm
this for yourself just
visit the New York Garment District.
You will that the majority of
showrooms are dedicated
towards clothing for adults.
Retailers need the merchandise
that a distribution business
can source for them.
While a retailer might get lucky
and discover a great closeout on
her own, the key to success in
business is having a regular
supply of merchandise.
It's not just about that
one time purchase of
a lot wholesale DKNY girls dresses
at a closeout price, it's about
the steady supply of girls dresses
at a reasonable wholesale price.
Retailers will especially
want to purchase merchandise
that they can buy at
below wholesale prices.
E-commerce has created competition
for everyone, so true closeout
prices are essential.
The role of the distributor is to source
the clothes, and then to supply it to
The key is for the distributor to
solve a challenge that a
retailer might have in the
While some sellers might have the time
and the resources to locate and purchase
large quantities of kids clothing,
most sellers would prefer to have
a distributor supply them with the
clothes that they need, and in the
quantities that they need the clothing in.
For instance, Calvin Klein might require
a minimum order of 100 pairs of boys jeans
to get the best possible price.
But a retailer might only need 12 pairs of
Calvin Klein boys jeans.
A distributor would purchase the
100 pairs of kids Calvin Klein boys jeans,
supply the retailer with the 12 pairs
that he needs, and then distribute
the remaining 88 pairs of jeans to
his other retail accounts.
In order to accomplish
this, the distributor would
need to have a network
of wholesale buyers that
he can contact so that he
can sell the rest of his
In another example,
a wholesaler might
require stores to purchase
kids clothing by the pallet.
An individual flea market
vendor might not need
an entire pallet,
either because the quantity
of items is too big,
or the assortment of items
are not all suitable for the flea
For instance, a pallet
of kids products might
have Carter baby outfits,
Nike socks, Lego shirts,
and Polo Ralph Lauren
The flea market vendor,
or any wholesale buyer for that
matter, might only need the
Carter baby outfits, and
not the rest of the contents
of the pallet.
For that reason the flea market
vendor would not want to
purchase an entire pallet
of kids merchandise.
He only needs certain items from the
A distributor would purchase the
kids clothing pallet, open
and sort out the contents,
and then distribute the
items to his different
customers based on their
The flea market vendor
would receive the Carter
baby outfits, an eBay seller
would receive the Nike socks,
and so on, until all the items
from the pallets are sold out.
In order for a distributor to
successfully build a kids
wholesale clothing business
he needs three main ingredients.
He needs access to merchandise,
the ability to purchase the merchandise,
and customers that he can supply
the merchandise to.
A distributor can locate merchandise
by walking around the New York Fashion district,
by visiting closeout warehouses,
and contacting factories that
specialize in children's clothing.
Next, he (or she) can set up
a wholesale children's website
and start advertising the site online
using Google Adwords, Facebook
ads, and YouTube ads.
Contacting retailers directly,
whether by calling or visiting
them, is an excellent way
to drum up business.
It's important that the
distributor should have a system
for accepting online inquiries
and compiling a database
This way he can follow up
with both wholesale buyers
and sellers as the need arises.
Finally, the most important
ingredient is communicating
effectively with his wholesale
and retail accounts.
He or she should contact
potential customers and follow
up with them on a regular basis.
And just like it's important to
follow up with buyers, it is also
important that he should stay in touch
with sources of wholesale merchandise.
Just because a wholesale source
does not currently have any kids closeouts
doesn't mean that it won't have
a great deal the following week.
If you would like to start
distributing kids clothing
please contact me, or
visit my warehouse,
and I will be happy to help you.