Social media can explode your wholesale product
sales. Social media is an industry that is so
effective at promotion that international companies
use it for marketing purposes. The primary
reason why social media is so powerful is
because it's based on the human need for
communicating and discovering information.
Social media is based on the same human nature
that has allowed us to build cities from scratch,
and motivates us to form and belong to
To understand why social media can help
you sell your wholesale product sales
you first have to understand that
social media is based on the need
that people have to improve their lives.
Yes, people are on social media
because they like communicating their
achievements with others, as well as discovering
fascinating and interesting information.
But it is all based on the premise that
we all want to improve our lives.
When we share and exchange information
with each other, we are doing it
because we are looking to fill a desire
and achieve results.
If you keep this in mind you will
start to see why social media
is such a powerful mechanism for
selling wholesale products.
People want to know about
products that can help them
and will be eager to share
information on products that
have helped them improve their lives.
The basic premise of your social
media wholesale product marketing
should be based on explaining how
your merchandise can help
improve people's lives.
If you sell wholesale designer handbags
you can explain the personal and professional
benefits that a woman can enjoy
when carrying a designer label bag
by Coach, or by
another high end designer label.
Even simply desiring entertainment
is an attempt to improve one's life,
since being happy is a major goal for many.
So you can entertain people
while making your sales pitches,
this way people using social
media will be receptive to
reading your posts.
So remember what your main objective
is when using social media, and that is
to educate prospective customers
to the benefits of your products.
There are advantages to marketing using social
media that are not available when you use
other traditional marketing channels.
Social media creates endorsements from
customers which are then seen by their friends
and relatives. People are more apt to
purchase products which their friends
and relatives have used and liked. When one
of your customers purchases a wholesale
Tahari dress from you and writes a
post about how they are with the dress,
and their friends and relatives
see how much they enjoyed wearing the dress,
their friends and relatives will pay more
attention than when they simply see an
ad online for that same Tahari dress.
Social media also has the potential for
creating viral publicity for your
wholesale products. Let's say you create
a really funny post that includes your wholesale
products. People see the post, and because they
find it so entertaining they decide to share it
with their friends, who then share it with their
friends, who then share it with their friends, and so on.
In a short period of time you can literally
have hundreds of thousands of people
seeing your post that features your
When creating a post or video
you want to keep in mind what the interests
of your audience are. Are they interested in being
entertained or are they looking for practical
information? What demographic are they in?
What are their needs?
I am sure you can see that selling wholesale
dresses to college students requires
a different type of message than if you
are selling baby dresses to mothers.
One of the most important initial steps
that you need to take is to develop
a good relationship with your audience.
You never want to simply start selling
since that is not what social media is about.
It's about forming genuine connections
with people, just like you would in your
daily life. And just like in your daily life
you share with people what you do for a living,
you would also let people know online about
And just like in your daily life you have a
personality, you will want to use that same
personality online. People can tell
when you are being real with them,
so it's important to always keep it
At the same time remember that your
goal is to sell your wholesale fashion,
which is okay, since
every business owner has the same goal,
whether they are a real estate agent letting their
neighbors know what they do, or a
lawyer letting her friends know about the
kind of work that she does.
I would say that the biggest difference between
social media marketing and all other marketing channels
is the expectation of a consumer.
When it comes to social media people expect to
discover something insightful, interesting, or entertaining.
While people might look at an ad in their local
newspaper to see what's on sale that week, when it comes
to social media they are looking to make discoveries
that will improve their lives.
I really think this is a point worth repeating and
clarifying. I would urge you to consider
the core reason why anyone uses Facebook.
It's because they want more and better
opportunities, whether they are work, social,
or business related.
If you want to explode your wholesale product
sales your marketing messages need to
be based on this premise.
So how can social media catapult your
business to a higher stratosphere?
By creating messages that inform, excite,
And the better they are, the better of
a chance you will have that those messages
can go viral.
Remember, those messages can consist
of text, pictures, memes, videos, or news type
articles. It's completely up to you. Just make
sure that your messages are consistent with the
audience that you are communicating with.
There are many opportunities online for
implementing these strategies, such as
writing posts on Facebook, creating videos
on YouTube and sharing them with your customers,
responding to product questions on message boards,
writing informative articles online, and
sharing interesting news articles regarding