You can have the best wholesale fashion
in the world, but if you can't
market it effectively you will have
a challenging time selling it.
As a matter of fact, the biggest
fashion brands became who they
are through innovative marketing
techniques. And if you want absolute
proof of this, just ask yourself
why the most well known fashion
brands continue to spend millions
of dollars marketing themselves to
The reason is because the popularity of
a brand is based partially on the way it is
perceived by customers. I am not disputing the
importance of ensuring that a brand
produces high quality and fashionable clothes,
but the marketing is what will ultimately
connect consumers emotionally to the
Think about the mental image that
is created when you read the names
Calvin Klein, Tahari, Jones New York,
and Guess. The mental images
that you have about these brands are
partially based on the marketing strategies
implemented by these brands.
That is why Victoria's Secret puts in so
much effort to hiring the right models
and designing their stores just the right
way. They want to create a perception
of sophisticated yet tantalizing lingerie.
If they don't get it right they will
compete with all of the generic lingerie
that is available on the market.
So whether you are a designer, brand owner,
wholesaler, or retailer, you will
want to have an effective marketing
approach that you can use to
sell your clothing.
I would like to share with you
5 online fashion marketing tips
that I believe can produce
positive results when
Online Fashion Marketing Tip#1
Accentuate the features of the
fashion that you are selling.
Perhaps you carry men's designer
jeans that have extra pockets
for carrying tools on a job site,
or maybe you have dress socks
made from water resistant material.
It is up to you to make your customers
aware of all the great features that your
merchandise has to offer.
It is important to know your customer
base, since you will want to talk
about the features that are of interest to
them. The fact that the jeans feature
double stitching might not
be of interest to them, but the fact that
they are preshrunk might be.
Online Fashion Marketing Tip#2
Explain the benefits of the fashion that
you have for sale.
Benefits are different than features.
A feature is simply a characteristic
of an item, but a benefit is what an
item provides to a person.
For example, the benefit of a
Tahari dress can be that it
will give a woman a very refined
and elegant appearance.
A benefit of a Coach handbag
can be that it since it's attractive
it will draw attention to the
woman that carries it.
Benefits are based on the features
of the fashion, and can be direct
A direct benefit can be that a
Calvin Klein coat will keep someone
really warm during a cold winter,
and an indirect benefit can be the
social status that someone can enjoy
from wearing a Calvin Klein coat.
Status is probably one of the most
important benefits that brand name
and designer fashion can provide,
so make sure that you incorporate
it into your marketing strategies.
Think of all the teenagers that
desire brand name clothing
so that they can fit in with the
Image is a really big draw
that transcends all ages.
Online Fashion Marketing Tip#3
Use images to illustrate the beauty
of the fashion products that you
I would strongly recommend that you
utilize professional images if possible.
If you look at eBay listings you
can clearly see the difference in
appeal of professional and amateur
I personally believe that
professional images create a much
better impression than the pictures
that look like they were taken
in someone's garage.
If you are going to take pictures
yourself there are a few steps
you can take to make your
pictures look more professional.
Use a clean background,
decorate the scenery, and
use a bright light.
You can also
opt to take the picture in
a setting that conveys the
image that you are trying to
create for your customers.
If you are trying to sell
office suits to professional women
then you might want to take
pictures of the suits in an office.
If you are selling beachwear then
you might want to take pictures
of the beachwear by a swimming
pool or ocean.
You can also use stock images if
you have access to them and they
represent the type of products
that you are selling.
Online Fashion Marketing Tip#4
Your customers are going to
have questions. Try to anticipate these
questions and write your product descriptions
based on the answers to those
The more information that you provide
to your customers, the higher your
sales will generally be.
Many people won't ask questions if they
are in doubt and will simply move
on to another product source,
so you need to try to answer
any questions that they might
Often you have only one opportunity
to convey your message to a
potential customer. You want to
have a very informative and educative
product description so that you
can maximize your chances of making
a sale to a shopper.
Online Fashion Marketing Tip#5
Take a video of your products and
post it online. You can
post the video right on your
website and upload it on YouTube.
There are also other video sharing
websites that you can upload your
I have used this strategy and
it's definitely helped me
convey the high quality
of the wholesale products
that I sell.
You can see one of my videos
by visiting this link:
I would recommend that you personally appear
on the videos, this way your customers
can meet you and see who they are doing
that people can be hesitant
to make a purchase online from people
that they don't know.
If they can see you
and decide that they are comfortable buying
from you, you will have a much better chance of
making a sale.
When it comes to taking a video you will
also want it to look professional, but
it's okay to present yourself as you are,
meaning that you should convey your
personality as you would in person.
If you dress in a particular way, or
have unique mannerisms, it's okay
for people to see that.
You want people to realize that you
are a friendly and approachable person
so that they will be encouraged to shop