Whether you are about to open
your first store, or have
owned a 20 store chain for
the last decade, you know that you
need a steady base of customers
to succeed in retail.
The reality is that you always
need to attract new customers
since it would not be prudent
to only rely on your existing
customer base. Your customers
might move to another city,
change their minds about the
fashions that they like, or
simply stop buying for
While I have customers
that have been purchasing
from my wholesale business for years,
I also have had customers that have
closed their stores and left
Just like stores open and close
for many reasons,
people also start and stop
buying for many reasons.
Therefore, I always need to be focused on
attracting new customers, as
well as an ensuring that my
current customers are satisfied with
And the truth is that every customer
that I have was once a new customer,
which illustrates the importance of
developing a connection with new
The same concept applies to a
retail fashion store.
You need to work on attracting
new customers as well as
ensuring that your current
customers are happy buying
Since you will always
want to draw in new and current
shoppers to your shop, it is crucial
that you have promotion strategies
that can help you accomplish this goal.
I would like to share with you
12 ways you can promote your
Fashion Store Promotion Tip#1
Give a free class at your local library,
school, or other nonprofit organization.
The free class should be related to the
products that you sell in your store.
For example, if you sell ballgown dresses
in your fashion store you can give a
class on how to select the best ballgown
dresses for any occasion.
The idea is to give a class that really
will help people. If the attendees like
the information that you provide
they will then consider visiting your store.
Fashion Store Promotion Tip#2
Publish a newsletter and distribute it
to local restaurants, gas stations, and
The newsletter should have articles
related to the products that you
sell, since you want people
to read the publication and be
interested in what you for sale,
as well as advertisements
for your shop.
Fashion Store Promotion Tip#3
Give out business cards for your shop to
every person that you interact with.
You would be surprised at how many
people you actually interact with
in a given week.
If you count
every person that you
interact with, from the cashier at
your local grocery store to the bank teller
to the people that you see at the gym,
you are likely meeting hundreds of
potential customers every month.
Even if they aren't customers for the products
that you sell, they might have relatives
and friends that are.
I try to get into the habit of
giving out business cards to every person
that I meet. I never know who just might
have a relative or friend who has a store,
or is about to open a store.
Fashion Store Promotion Tip#4
Mail out postcards to homes in the vicinity
of your business. There are printers
that can print postcards for literally pennies.
You can have them mailed out
or distributed locally.
Fashion Store Promotion Tip#5
Have flyers distributed to homes
in the neighborhood that your
business is located in.
Make sure that you hire a
distributor that has good references.
You want to ensure that the
flyers will be distributed
to the number of homes that
they say they will.
Fashion Store Promotion Tip#6
Set up a joint venture with another
retailer that caters to the same
customer base that you do.
For example, if your fashion store
sells women's brand name shoes
you should look for a shoe repair shop.
You can both then send customers to each other's
business since it is in your interest
and that of the shoe repair shop owner's
to share customers.
People who purchase shoes can need
repairs, and those who are getting their
shoes repaired can need new shoes.
Fashion Store Promotion Tip#7
Set up marketing arrangements with
For instance, you can exchange coupons,
postcards, and business cards, with
local retailers in your area.
Fashion Store Promotion Tip#8
Give out free pizza boxes with
an advertisement for your business
to pizza stores.
Think about all the pizza boxes that
your local pizza shop uses.
They can easily be spending
hundreds of dollars a month
on the boxes that they use.
You will save them that money
by providing them with the
boxes that they need, and you
will benefit since their customers
will see an ad for your store
on the boxes.
Fashion Store Promotion Tip#9
Provide shopping bags with an advertisement
to your shop to other stores.
Provided that you aren't a competitor to those
stores they will be happy to
receive free shopping bags which they
can then give out to their customers
when they make a sale.
Fashion Store Promotion Tip#10
Host an exciting and interesting event at
The more fun the event is the more
people will come, and the more
people will come to the next
event that you host. In addition, if the
event is really good it can get plenty
of media attention, which in turn will
help publicize your store.
You can invite a local author to
read a chapter from her book,
have a poetry contest, put on
a puppet show, run a carnival,
have an eating contest, host
an educational forum, and more.
Fashion Store Promotion Tip#11
Post ads for your products in publications
and websites that accept free classified ads.
Craigslist is an example of a website
where you can post free ads for the products
that your store carries.
The idea is to generate traffic to your store.
Once someone visits your store they can purchase
the item you advertised, plus other items
that they see when they visit.
Fashion Store Promotion Tip#12
Write fashion articles for local newspapers,
fashion magazines, and fashion websites.
You should place the
contact information for your store
at the bottom of the articles.
I would recommend setting up
a website so that you can have
a link to it at the bottom of the article.
This way people can easily go online
and get more information, such as your
address, hours, and product selection.