I would like to share with you
12 long term wholesale product
The reason why I refer to them
as long term is because they
have the potential to bring you
potential customers long
after you have implemented
If you have been involved in the wholesale
or closeout business long enough
you know that there are two
One challenge is to source
great wholesale and closeout
I would be happy to
help you with this challenge
if you contact me,
but right now I would like to
focus on the second challenge.
The second challenge is to
implement a system that
can attract customers to
your business over the long term.
And when I say system I
mean a disciplined set of
strategies that you
can use to attract
customers that can buy
your wholesale and closeout products.
I have used many of the following
marketing tips to attract customers
to my business.
Since everyone's results will
be different, I recommend
that you determine which
of these tips are effective for
your business and then
make a decision regarding
There is definitely something
to say about paid forms
of advertising, but remember
that they are only effective
while you're paying for them.
These tips are either free,
or almost completely
But they do take effort,
so you are basically trading
your time for money.
Wholesale Product Marketing Tips #1
Set up your own blog.
You will want to write informative
posts that are of interest to your customers.
The articles should be based on the
keywords that your customers use
to search for your products.
If you sell brand name dresses
you can write a post
explaining how to select the
best dress for a party.
You can see an example of one
of my blogs at:
Wholesale Product Marketing Tips #2
Write guest posts for other people's
Everyone needs content for their
blogs, but not everyone wants to
You can write posts in exchange
for having a link for your
website at the bottom of the post.
Some blog owners might
even be willing to pay you
to write posts for them.
But as far as I am concerned,
you can come out ahead just
by making sales
to the people that read your post
and then visit your business.
Wholesale Product Marketing Tips #3
Write articles that are of interest to your
You can then submit these articles
to article directories.
Website owners visit these
directories and use the articles
as content on their websites.
Make sure that the articles
have a link back to your website.
If you want the articles
to be effective they need to be
genuinely interesting and helpful.
Wholesale Product Marketing Tips #4
Send out press releases talking
about your business.
Not only could the press releases
get you free media exposure,
but the press releases are
also used as content in websites.
I still receive traffic to my websites
from press releases that
I wrote a few years ago.
And I have been interviewed
by Entrepreneur Magazine
which has given me even more
Imagine how much an
ad in Entrepreneur Magazine would
have cost me.
But if a press release
gets you publicity
you are basically getting
Wholesale Product Marketing Tips #5
Create YouTube videos to promote your
Make sure that the title of your
video and its description reflects
the terms that your customers
are searching for.
Some people put a lot of effort into
producing professional videos,
but in my opinion it is more
important for people to see you
and your business as you are.
People want to connect with
people that are real.
Wholesale Product Marketing Tips #6
Participate in online forums relevant
to your market.
The idea is to develop a reputation
online as a source of information for
the products that you are selling.
This way people will come to your
business when they are ready to
Wholesale Product Marketing Tips #7
Write product reviews about the
products that you are dealing with.
Make sure that you disclose if
you are a seller of that specific
I think people understand that
sellers are going to be overtly
optimistic about their products
so make sure to stay balanced.
People will respect you more
when you tell them the pluses
and minuses about the products
that you are selling.
Wholesale Product Marketing Tips #8
Answer questions posted online about
the products that you sell.
For example someone might
post a question online about
the quality of Nine West handbags.
You can post an answer in which
you discuss the quality of the Nine
Keep your answer informative,
it should not be a sales pitch.
Always disclose that you are
a seller if in fact you are.
Wholesale Product Marketing Tips #9
Build an email list.
This way you can send your
customer list updates
about the different sales
that you are running.
You can also send out
that can help your customers.
I once read that on average people
have to see an ad 7 times
before they respond to it.
If you have an email list you
can send out ads periodically
so that you can remind your
customers about your business.
Even when you send out
an ad try to be personal
and share your ideas
about the products that you
Everyone is so overwhelmed with
ads that it's refreshing to see
someone's unique personality in
their sales message.
Wholesale Product Marketing Tips #10
Publish a book and sell it through Amazon.
People will see that you are knowledgeable
about your business, plus you might
gain new customers as people read your
You can always hire a ghostwriter to
help you write the book.
Wholesale Product Marketing Tips #11
Publish an eBook and send it out
for free to prospective customers.
It doesn't have to be a
500 page encyclopedia,
it can be brief, but it must
Wholesale Product Marketing Tips #12
Set up a webinar where you
discuss important issues
about the market that you
are involved in.
I have listened to some
really interesting webinars and
I know that they have gotten
me interested about the products