I would like to share with you
7 easy, or I should say, relatively
easy ways to sell wholesale products
using viral marketing.
Viral marketing is powerful.
It has the potential to literally reach
over a billion people, especially
when you consider the viral reach
that social media sites like
YouTube and Facebook have.
If you have ever seen an
article or video repeatedly shared
on Facebook, you have personally
seen the power of viral marketing.
Viral marketing refers to the
spreading of a message
in a similar way that a virus
spreads.
Each person shares the message
with the next person, who
in turn shares the message with the
next person, and so on.
Recently a political article was
shared with over 500,000 people
in a matter of days before the
article was discovered to be
satire!
Now imagine if instead of a political
article, your marketing message
was shared 500,000 times.
Can you imagine how many
wholesale products you
could potentially sell if
500,000 people saw your
marketing message?
But the big question is
how to create and
promote a message that
becomes viral.
And it has to be a
marketing message that
is ultimately designed to
sell your wholesale products.
Although this type of
marketing can bring you
millions worth of free advertising,
it has to be done right
in order for it to be effective.
Remember, people have to
feel compelled to share your
article, picture, or video.
I would like to share with
you 7 tips that can help you
create and promote
an "ad" that could potentially
be shared by thousands and thousands
of prospective customers.
Viral Marketing Tip #1
Publish a video, article,
or picture, that can appeal
to your prospective
customers.
If you are a dress retailer
you might want to create a post
that shows a famous politician
wearing a brand name dress
that you offer for sale in your dress
store.
Or, if you sell handbags online
and see an interesting article
concerning one of the brands
that you sell, you can write
a review of that article and
start sharing it online.
This way people that find the
article interesting will
read it and share it with their friends.
Make sure that your contact information
is on your post.
Viral Marketing Tip #2
Create a funny comic strip
that somehow relates to the
wholesale products that you
are selling.
People love humor, and will share
your funny comic strip, especially
if they are looking to cheer themselves
and their friends up.
Make sure the name of your website is
on the comic strip.
Viral Marketing Tip #3
Take a video of a person
using one of your
wholesale products in
an innovative or distinct
way.
Not only will you give people
new ideas for how to use your
products, but if the video
is really interesting or entertaining,
they might share it with their
friends.
Viral Marketing Tip #4
When you start posting your
marketing messages make sure
that you request people to share
them.
All of the social media websites
provide you with free html code
that you can place on your marketing
messages.
When someone clicks on the code,
which usually appears in the form
of a button or link, the message can
then be shared on their Facebook walls,
by text message, by Twitter, or by email.
Many of my YouTube videos
are shared on other people's
websites, helping my closeout
business reach more prospective
customers.
Viral Marketing Tip #5
Hire a social media star.
While this option can be relatively
expensive, it should be worth considering.
A social media star is someone
that has a large following online,
and can spread a message to literally
millions of people.
Although the most popular
social media stars can
effectively reach millions of people,
you can also find people that
have a smaller reach, but perhaps
more targeted.
For example, if you
are selling brand name Tahari
women's suits, you would
want to find a social media
star that has a following of
women that work in corporate
jobs.
Or, if you are selling
men's designer neckties, then you will
want to find someone that has
a strong following among men
that wear neckties.
It's not simply about the total
reach, it's more
about reaching the right people
that are interested in your wholesale
products.
Remember, messages become
viral because they entertain
or inform, so you cannot
simply publish an advertisement
for your clothing and expect it
to go viral.
Having said that, many of the
Super Bowl commercials
do go viral, even though they
clearly are product ads,
because they do a good job
of entertaining people.
Viral Marketing Tip #6
Some of the best commercials
that have been spoken
about and discussed
by thousands of people
have been by apparel companies
such as Nike, Dolce & Gabbana,
and American Apparel.
A controversial ad definitely
has the potential to spread
the word about your
wholesale merchandise,
but it can also create a
backlash, so you need to
tread carefully if you want
to create a social media message
using controversy.
Viral Marketing Tip #7
Connect your marketing message
to a popular trend, event, or
discussion.
For example, let's say there
is a big debate in the news
regarding an upcoming
musical event.
Some people feel that
the event will boost the local
economy, while other people
feel it will interrupt the tranquility
that the city enjoys.
You might write an article
or create a video in which you
express your opinion about the benefits
and disadvantages of hosting
your city hosting the musical festival.
You would end your article
or video by sharing information
about yourself, including the
contact information for your
business.
Or, you can write an
informative article about the
musical festival, while at
the same time expressing that
you sell clothing that will
appeal to the festival attendees.
While I am sure you have
a good opinion about many subjects,
remember to also plug your
business, since after all your
aim is for people to buy
your wholesale merchandise.